Every golfer knows the pure, effortless feeling of a well-struck golf shot. At impact, you immediately know you've hit the ball to the best of your ability. Ultimately, though, you want to be rewarded for your best swings, and it's how the golf ball performs after a good swing that builds trust between the player and the golf ball. You want your golf ball to feel soft, but you also want performance and consistency. Look no further than TruFeel to deliver that trust, because it's a Titleist.